Branding & brand identity: how people see you
Your brand is more than a logo. It is the name, look, tone and promise people remember after they see your signboard, your post or your shop. A clear brand helps a new business look established and helps an older business feel fresh again.
- Brand identity: logo, colours, fonts and visual style.
- Positioning and messaging: what makes you different, said in a few clear words.
- Brand guidelines: simple rules your team and printers can follow.
- Brand refresh: updating an existing brand without losing the recognition you have built.
Print & outdoor advertising: where people see you
Good advertising puts that brand in front of the right people, in the right places. We plan and design both digital and offline advertising.
- Outdoor media: hoardings, flex banners, standees and in-store branding.
- Print ads: newspaper ads, flyers, pamphlets and brochures.
- Digital ads: Facebook, Instagram and Google campaigns that support your offline advertising.
- Campaign launches: one message carried across every channel for an opening, an admissions season or a festive sale.
How we work
- Understand: your business, your customers and your competitors.
- Define: the brand idea, the look and the key messages.
- Create: logos, guidelines, ads and campaign creatives.
- Launch: we help you roll it out online and offline, and keep it consistent.
Common questions
What is the difference between branding and advertising?
Branding decides how your business looks and sounds. Advertising decides where and when people see it. Both work best when they are planned together.
Can you work with our existing logo?
Yes. If your logo still works, we build the rest of the brand around it. If it needs an update, we will tell you honestly and suggest options.